A creative broadcast collaboration between national radio breakfast hosts from the H!tFM network, Lise and Sarah from Those Two Girls, I developed a creative pitch to one of their on air story arcs which had been developing and playing out on their radio show and social media channels.
During one of their radio shows, Lise and Sarah invented the “Tupperclutch” – a fashionable food storage accessory. The two hosts designed and made their tupperclutches (which were to be debuted at one of the Mercedes Benz high fashion events). With their prototypes falling short in design and finesse, I offered to re-design their product and worked with them to further develop the story arc. The entire process was documented through engaging and entertaining video and photo content which was used in their podcasts, radio shows and Instagram channel as stimulus and content. The Tupperclutch had its unofficial launch at the Mercedes Benz Fashion Festival High Tea in Brisbane with make-up juggernaut, Napoleon Perdis unofficially endorsing the product! The story arc’s success further buoyed their on-air campaign.
The story was picked up by national television morning breakfast show Studio Ten, with the girls being interviewed in the studio about the fashion accessory with supporting photo footage being shown.
Penelope reached out to us after hearing one of our story arcs playing out, on air, during our breakfast show on the Hit Network.We’d set ourselves a design challenge and it fell predictably flat, which saw Penelope making contact with us in a bid to offer her professional services. We were able to seamlessly integrate her into our developing arc, leveraging her natural on air ability and digital presence to further buoy our on air campaign. She created engaging time lapse videos of her design and craftsmanship process that were published across both her and our social media accounts. Her presence in front of the camera was warm, sincere, smart and tongue in cheek, all traits that work brilliantly to support our radio show pillars.
Her authority as an artist was palpable yet approachable and the finished design prototypes were unofficially endorsed by makeup juggernaut, Napoleon Perdis. Penelope is organised, goal orientated, thinks outside the square and is a pleasure to work with. Her initiative and enthusiasm are contagious and she executes her involvement flawlessly. She is an asset to any project. One to watch!
Lise and Sarah, Those Two Girl’s H!T FM Breakfast Radio
